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  1. The Esports Observer regularly posts viewership and social media infographics to our social media accounts. Now, you can find all of these on our website, along with additional context on why a particular streamer, esports event or game performed above or below average in a given week. Today, we’ve got the list of top of... View the full article
  2. Esports organization Tempo Storm has partnered with Overwolf, a PC app store for in-game layovers and stat tracking services. The platform also hosts third party apps like Quarterback. Tempo Storm is known for its educational gaming content, making the partnership a natural fit. Tempo Storm , the esports organization founded by Hearthstone pro Andrey “Reynad” Yanyuk,... View the full article
  3. ADVERT – This article is sponsored by Esports BAR in promotion of the ESPORTS BAR Miami event. The rapid growth of the esports industry has forced every corner of the business world to take notice. Because gaming itself is still a relatively young industry, and esports even more so, many executives and potential investors don’t... View the full article
  4. Tyler “Ninja” Blevins endorsed another non-endemic brand in Uber Eats. Blevins, yet again, used his live stream to help maximize the reach of his announcement. Continued endorsement activity shows Blevins, and brands, are aware of his growing reach. For a third week in a row, Tyler “Ninja” Blevins has used his stream to announce an... View the full article
  5. Wizards is rolling out two initiative targeting esports: a new attempt at digital Magic, and a special invitational. Magic: The Gathering Arena looks to be a promising digitization of the beloved card game, and has drawn early praise. Wizards’ esports-themed invitational, however, is being heavily criticized for a complicated format and substantial prize pool that rewards... View the full article
  6. SIMPLE Mobile and Samsung have partnered with Echo Fox to sponsor the organization’s Injustice 2 players. The brands are also title sponsors of the Injustice 2 Pro Series. The partnership centers around highlighting Echo Fox’s players at each of the remaining Pro Series events this year. Esports organization Echo Fox has partnered with prepaid telecom... View the full article
  7. Compete, an esports vertical created in partnership with Kotaku and Deadspin, is shutting down this week. All three media sites are a part of the Gizmodo Media Group, owned by Univision following a lawsuit that led to the shut down of former parent site Gawker. Esports media sites, especially independent ones, have seen instability as of... View the full article
  8. Immortals acquires the legendary Made in Brazil brand, Mercedes-Benz sponsors one of China’s top esports teams, and the Counter-Strike Professional Players’ Association goes public. Missed any of the biggest esports business news last week? The TEO Monday Morning Briefing recaps the top headlines from the last seven days! Immortals Acquire MiBR Brand After months of... View the full article
  9. As was revealed last year, Tencent’s popular mobile MOBA Arena of Valor (Honor of Kings in mainland China) is getting a Nintendo Switch port. With the closed beta beginning this week, gamers are starting to get the feel for the console’s first MOBA—and they’re liking what they’re seeing. “I didn’t think that [a MOBA] could work on mobile,... View the full article
  10. The German Esports Federation and Mexico Esports National Federation have joined the International eSports Federation. ESBD president Hans Jagnow will also attend the International Olympic Committee’s Esports Forum in July. The IeSF now represents 48 national esports federations. The German Esports Federation (ESBD) has become latest organization to join the International eSports Federation (IeSF). ESBD... View the full article
  11. Australian esports organisation Tainted Minds has entered a partnership with gaming headset and audio accessory brand Turtle Beach. As part of this deal, players who compete for Tainted Minds will wear Turtle Beach’s Elite Pro range of audio equipment when training and competing. Juergen Stark, CEO of Turtle Beach said the following in a statement: “This is a significant step as we continue growing our global esports presence by partnering with more top teams in key international markets, and we’re thrilled that prominent organizations like Tainted Minds continue to choose the Elite Pro. Tainted Minds are a force to be reckoned with, in Australia and increasingly around the world, and we’re happy to provide them with the best gaming audio gear available to help them build upon their successes.” Tainted Minds currently competes in titles such as Call of Duty, Counter-Strike: Global Offensive, Fortnite, Rocket League, PlayerUnknown’s Battlegrounds, and FIFA. Nick Bobir, CEO of Tainted Minds added: “We’re extremely excited to be working alongside Turtle Beach, one of the most recognizable brands in the video game industry and a leader in performance-driven esports equipment. Turtle Beach not only supports our professional teams and content creators but also shares our same level of passion for gaming and esports, we’re looking forward to working together through 2018 and beyond.” The Australian organisation is also sponsored by the likes of Lenovo, ZOWIE, Scuf Gaming, and ZQ Racing. Recently the team also arranged a deal with Melbourne-based watch brand UNCLE JACK for some giveaways on social media, so we can likely expect more on this front in future. Esports Insider says: Turtle Beach is a mainstay in competitive gaming and it’s good to see it support an Australian organisation – typically teams from that region don’t get the same kind of exposure and opportunities as popular North American sides, for example. Sign Up To Our Newsletter! View the full article
  12. According to a report from Tengrinews, The Ministry of Culture and Sports of the Republic of Kazakhstan has given full accreditation the Qazaq Cybersport Federation recognizing esports as a sport in the country. This accreditation now gives the federation permission from the government to further establish esports in the country and represent it at international events. The non-profit federation was created last year to bring awareness and structure to esports in Kazakhstan with one major goal: to pursue the necessary channels in the government to recognize esports and assist in the development of esports relations in Kazakhstan. Now that it has been accredited and approved by the government the federation will look to host international events, create broadcasts and programs around esports and assist in the “formation of a national team and ensuring its participation in international competitions”. Kuanyshbek Esekeyev, President of the Qazaq Cybersport Federation and CEO of Kazakhtelecom JSC commented on the events in a recent Facebook post: “For the IT industry, esports is the key to the digital future. The guys clicking the mouse and pressing keyboard buttons will become tomorrow’s leaders of the global digital economy.” The federation already has several branches set up throughout the country in Astana, Almaty, West Kazakhstan, East Kazakhstan, Kyzylorda, Pavlodar, Zhambyl and Karaganda regions, with more planned to be established. While the Cybersport Federation was formed only last year to push an esports agenda, Kazakhstan has still produced esports stars with three players on Gambit Esports’ CS:GO roster from the country. Kazakhstan also held national teams in CS:GO during the World Championships until 2016. Esports Insider says: This will certainly be an exciting time for the emergence of esports in such a large country like Kazakhstan. Members of the Cybersport Federation have been working up to this point since its formation in December and now that it has been achieved and given approval from the government we hope to see further developments of talent and events coming from and in the country. Sign Up To Our Newsletter! View the full article
  13. How does an esports company get its footing? A simple question with an infinite amount of possibilities. Venture capital firm, Stadia Ventures is hoping to answer that for startups entering the esports space. Based in St. Louis, Missouri, Stadia currently holds accelerators (incubators) for startups focused on traditional sports. During these accelerators the firm not only assists with financial investment but provides mentorship and business education to the emerging companies. While the accelerators are currently focused on traditional sports, the magnitude of interest in esports made it clear to the firm that replicating the same model for an esports accelerator was necessary. Tim Hayden, Co-Founder of Stadia Ventures talked to Esports Insider and said expanding to esports is a no-brainer: Tim Hayden, Stadia Ventures“In our sixth [traditional sports] cohort with 300+ applicants about 10% – 15% were actually esports. “The revenue numbers came out recently for 2017 and the entire sports industry plus sporting goods combined was about $149bn (£112bn) while the entire esports and video game industry was $147bn (£110bn). It’s literally happening under everyone’s noses without people knowing it. Two years ago we hosted a panel on the power of esports with 300 guests and it boggled their minds the power of esports and what’s going on in the video gaming community so it’s easy for us to just leverage that next piece. In a way, each of the companies we deal with all have the same business issues and that’s kind of what we’re seeing for esports as well.” Spring 2018 accelerator alumni Gamerz Arena, a platform for viewers to compete in contests across a variety of games for cash and prizes.As Stadia began to explore the idea of holding a dedicated esports accelerator the firm didn’t look to the west coast, the essential esports capital of the United States, but instead to Frisco, Texas. In partnership with LaunchPad City, the firm held a traditional sports cohort in the summer of 2017 and witnessed the esports potential growing in Frisco. Five years ago you may have heard of Frisco, Texas and thought nothing of it, especially in relation to esports and gaming. Now, as a city just 30 minutes from Dallas-Fort Worth, Frisco is one of the largest growing cities in the United States thanks, in part, to gaming. Gearbox Software, Infinite Esports and Entertainment, and compLexity Gaming all call the city home and with a team in every major traditional sports league, Frisco and Dallas-Forth Worth is a prime area for new technology and innovation solutions for startups in sports and esports. Kedreon Cole, LaunchPad CityKedreon Cole, Director of Esports at LaunchPad City said: “People who consider themselves ecosystem builders believe that Frisco and the Dallas-Fort Worth metro area will become a major esports hub that continues to attract top business talent and large capital investments in the space over the next few years.” The Stadia/LaunchPad accelerator will receive around 300+ applicants for the fall cohort and of those only 10 will be invited to Frisco for a “Shark Tank style” panel with veteran esports professionals and experts. From then, about five will be chosen to participate. The accelerator itself will last 14 weeks and aside from investing $100,000 (£75,300) into each company Stadia will provide business development advice, assist with market strategies, financial modeling and assistance from mentors to learn how to take their product to the next level. When the 14 weeks are completed, each startup “graduates”, but companies aren’t simply sent out into the world on their own. Stadia continues to support them with resources and mentorship after the accelerator ends. Hayden told Esports Insider no company really leaves the Stadia Ventures family: “I’m Italian so what we tell all of our accelerator companies ‘once you’re in the family, you don’t really leave [laughs]. “Our goal is to get them to an area where they can move on to the next phase of their life. We have an entire alumni program that’s setup with a full staff and our network is always open to them even after graduation. We do road shows around the country where all the companies in our portfolio can interact. We’ve been around for about two and a half years and we’ve already had two successful exits which usually take around four to five years.” Esports investments are announced ever so often now, and there are still companies with potentially groundbreaking ideas looking to break into the space but without the capital or means to do so. As Stadia Ventures and LaunchPad City use the same model from their traditional sports accelerators in the past, the forthcoming esports cohort will be a welcome opportunity for these unknown companies. Who knows, the next big esports company might just emerge out of this very program. View the full article
  14. Tournament organizer StarLadder announced it will be holding the PUBG AmCup, a new series of tournaments in PlayerUnknown’s Battlegrounds for amateurs players in the CIS region. StarLadder sets up series of PUBG tournaments for CIS region amateurs#PUBG Starladder PUBG AmCup will be open for all willing, while the strongest teams will share a prize pool amounted to $2,000! Details:https://t.co/KRLwpzhVsK pic.twitter.com/OVPqeRX0IH — Starladder PUBG (@Pubgsltv) June 23, 2018 The format of the tournament will feature teams as four-man squads playing through four open qualifiers on the Erangel map beginning July 12th. After qualifiers, the remaining teams will be divided into 16 groups where the winners will advance to the finals in August and fight for the share of $2,000 (£1,500). While StarLadder is widely known as a tournament organizer for Dota 2 and CS:GO, it’s been at the forefront of PUBG esports holding one of the first large-scale PUBG events in the form of the i-League Invitational earlier this year with a prize pool of $100,000 (£75,510) and grand finals in Kiev, Ukraine. Now that the first official PUBG Global Invitational has begun, it also recently played host to the finals of the CIS region qualifiers with 20 teams in Minsk, Belarus and another $100,000 prize pool. Views during the regional qualifiers peaked at around 170,000 throughout the weekend. Esports Insider says: As much support as StarLadder has given to early PUBG esports it’s no surprise the organizer wants to open competition to players of all skill sets. This amateur event will certainly bring a hefty amount of players from the CIS region. While there have been no announcements of a live broadcast we hope there may be one during the finals in August to witness the next possible PUBG star. Sign Up To Our Newsletter! View the full article
  15. Game Esports and Events, who organise the popular UK gaming festival Insomnia, has announced a global expansion. The popular UK LAN event has confirmed a new multi-year partnership with a number of event organisers across the globe to bring the popular LAN to Cairo, Egypt this October and Dubai in 2019. Plans for events in Saudi Arabia, South America and Australia will follow shortly after. The events in Cairo and Dubai will feature the festivals trademark mix of gaming and esports, as well as Cosplay, Indie game showcases, retro gaming and stage events. Martyn Gibbs, CEO of GAME Group had this to say “Video games and esports are now a truly global form of entertainment and it seems fitting that we can share our passion for games on a global basis through Insomnia Event series.” The partnerships include deals with The Global Event Managment Group working in the UAE and the Middle East, while a deal with BME Global Ltd, will handle events in Saudi Arabia, the Gulf and North Africa. Ahmed Elgohary, CEO of BME Global commented on the deal: “We are extremely pleased to be bringing Insomnia to Egypt. The event is a place for gamers of all backgrounds and ages to socialise while discovering the latest games and products. This is very exciting news for all gamers in the region.” James Magee, CEO of Global Event Management in Dubai added: “We have been watching the incredible growth in awareness of esports and gaming in the Middle East for some time, and as a consumer events company were really keen to enter the market; the team at GAME have given us outstanding insight into the sector as well as solid practical support in planning our Insomnia event.” Insomnia 63, the next event in the UK will take place at the Birmingham NEC this August 24-27th and will feature a number of major esports events, including the Call of Duty World League and UK Masters CS:GO Open. Esports Insider says: It’s great news to see the brand going global, DreamHack has done similar things in recent years after leaving Sweden and their events have become a staple of the esports calender. Sign Up To Our Newsletter! View the full article
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