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Newsbot posted TEO - Top 10 Most Watched Twitch Streamers of the Week, June 25 – July 01, 2018 in The Esports Observer.

The Esports Observer regularly posts viewership and social media infographics to our social media accounts. Now, you can find all of these on our website, along with additional context on why a particular streamer, esports event or game performed above or below average in a given week. Today, we’ve got the list of top of...

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Newsbot posted TEO - Tempo Storm Partners with PC App Store Overwolf in The Esports Observer.

Esports organization Tempo Storm has partnered with Overwolf, a PC app store for in-game layovers and stat tracking services. The platform also hosts third party apps like Quarterback. Tempo Storm is known for its educational gaming content, making the partnership a natural fit. Tempo Storm , the esports organization founded by Hearthstone  pro Andrey “Reynad” Yanyuk,...

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Newsbot posted TEO - INTERVIEW: Stéphane Gambetta, Esports BAR Development Director in The Esports Observer.

ADVERT – This article is sponsored by Esports BAR in promotion of the ESPORTS BAR Miami event. The rapid growth of the esports industry has forced every corner of the business world to take notice. Because gaming itself is still a relatively young industry, and esports even more so, many executives and potential investors don’t...

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Newsbot posted TEO - Ninja Adds Uber Eats to Growing Portfolio of Non-Endemic Sponsors in The Esports Observer.

Tyler “Ninja” Blevins endorsed another non-endemic brand in Uber Eats. Blevins, yet again, used his live stream to help maximize the reach of his announcement. Continued endorsement activity shows Blevins, and brands, are aware of his growing reach. For a third week in a row, Tyler “Ninja” Blevins has used his stream to announce an...

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Newsbot posted TEO - OPINION: Wizards of the Coast Targets Esports With Recent Magic: the Gathering Initiatives in The Esports Observer.

Wizards is rolling out two initiative targeting esports: a new attempt at digital Magic, and a special invitational. Magic: The Gathering Arena looks to be a promising digitization of the beloved card game, and has drawn early praise. Wizards’ esports-themed invitational, however, is being heavily criticized for a complicated format and substantial prize pool that rewards...

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Newsbot posted TEO - Echo Fox Injustice 2 Team Partners With Pro Circuit Sponsor SIMPLE Mobile in The Esports Observer.

SIMPLE Mobile and Samsung have partnered with Echo Fox to sponsor the organization’s Injustice 2 players. The brands are also title sponsors of the Injustice 2 Pro Series. The partnership centers around highlighting Echo Fox’s players at each of the remaining Pro Series events this year. Esports organization Echo Fox  has partnered with prepaid telecom...

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Newsbot posted TEO - Kotaku Esports Vertical Compete Shuts Down Amongst Univision Budget Cuts in The Esports Observer.

Compete, an esports vertical created in partnership with Kotaku and Deadspin, is shutting down this week. All three media sites are a part of the Gizmodo Media Group, owned by Univision following a lawsuit that led to the shut down of former parent site Gawker. Esports media sites, especially independent ones, have seen instability as of...

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Newsbot posted TEO - TEO Monday Morning Briefing, 02/07/2018 in The Esports Observer.

Immortals acquires the legendary Made in Brazil brand, Mercedes-Benz sponsors one of China’s top esports teams, and the Counter-Strike Professional Players’ Association goes public. Missed any of the biggest esports business news last week? The TEO Monday Morning Briefing recaps the top headlines from the last seven days! Immortals Acquire MiBR Brand   After months of...

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Newsbot posted TEO - OPINION: With Arena of Valor’s Switch Port Drawing Praise, a Gaming Platform Merger Seems Inevitable in The Esports Observer.

As was revealed last year, Tencent’s  popular mobile MOBA Arena of Valor (Honor of Kings in mainland China) is getting a Nintendo  Switch port. With the closed beta beginning this week, gamers are starting to get the feel for the console’s first MOBA—and they’re liking what they’re seeing. “I didn’t think that [a MOBA] could work on mobile,...

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Newsbot posted TEO - Germany and Mexico Join International Esports Federation in The Esports Observer.

The German Esports Federation and Mexico Esports National Federation have joined the International eSports Federation. ESBD president Hans Jagnow will also attend the International Olympic Committee’s Esports Forum in July. The IeSF now represents 48 national esports federations. The German Esports Federation (ESBD) has become latest organization to join the International eSports Federation (IeSF). ESBD...

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Newsbot posted ESI - Tainted Minds welcomes Turtle Beach as sponsor in EsportsInsider News.

Australian esports organisation Tainted Minds has entered a partnership with gaming headset and audio accessory brand Turtle Beach.

As part of this deal, players who compete for Tainted Minds will wear Turtle Beach’s Elite Pro range of audio equipment when training and competing.

Juergen Stark, CEO of Turtle Beach said the following in a statement: “This is a significant step as we continue growing our global esports presence by partnering with more top teams in key international markets, and we’re thrilled that prominent organizations like Tainted Minds continue to choose the Elite Pro. Tainted Minds are a force to be reckoned with, in Australia and increasingly around the world, and we’re happy to provide them with the best gaming audio gear available to help them build upon their successes.”

Tainted Minds currently competes in titles such as Call of Duty, Counter-Strike: Global Offensive, Fortnite, Rocket League, PlayerUnknown’s Battlegrounds, and FIFA.

Nick Bobir, CEO of Tainted Minds added: “We’re extremely excited to be working alongside Turtle Beach, one of the most recognizable brands in the video game industry and a leader in performance-driven esports equipment.

Turtle Beach not only supports our professional teams and content creators but also shares our same level of passion for gaming and esports, we’re looking forward to working together through 2018 and beyond.”

The Australian organisation is also sponsored by the likes of Lenovo, ZOWIE, Scuf Gaming, and ZQ Racing. Recently the team also arranged a deal with Melbourne-based watch brand UNCLE JACK for some giveaways on social media, so we can likely expect more on this front in future.

Esports Insider says: Turtle Beach is a mainstay in competitive gaming and it’s good to see it support an Australian organisation – typically teams from that region don’t get the same kind of exposure and opportunities as popular North American sides, for example.

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Newsbot posted ESI - Kazakhstan Ministry of Culture and Sports recognises esports in EsportsInsider News.

According to a report from Tengrinews, The Ministry of Culture and Sports of the Republic of Kazakhstan has given full accreditation the Qazaq Cybersport Federation recognizing esports as a sport in the country. This accreditation now gives the federation permission from the government to further establish esports in the country and represent it at international events.

The non-profit federation was created last year to bring awareness and structure to esports in Kazakhstan with one major goal: to pursue the necessary channels in the government to recognize esports and assist in the development of esports relations in Kazakhstan. Now that it has been accredited and approved by the government the federation will look to host international events, create broadcasts and programs around esports and assist in the “formation of a national team and ensuring its participation in international competitions”.

Kuanyshbek Esekeyev, President of the Qazaq Cybersport Federation and CEO of Kazakhtelecom JSC commented on the events in a recent Facebook post: “For the IT industry, esports is the key to the digital future. The guys clicking the mouse and pressing keyboard buttons will become tomorrow’s leaders of the global digital economy.”

The federation already has several branches set up throughout the country in Astana, Almaty, West Kazakhstan, East Kazakhstan, Kyzylorda, Pavlodar, Zhambyl and Karaganda regions, with more planned to be established.

While the Cybersport Federation was formed only last year to push an esports agenda, Kazakhstan has still produced esports stars with three players on Gambit Esports’ CS:GO roster from the country. Kazakhstan also held national teams in CS:GO during the World Championships until 2016.

Esports Insider says: This will certainly be an exciting time for the emergence of esports in such a large country like Kazakhstan. Members of the Cybersport Federation have been working up to this point since its formation in December and now that it has been achieved and given approval from the government we hope to see further developments of talent and events coming from and in the country.

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Newsbot posted ESI - LaunchPad City and Stadia Ventures hold incubator for esports startups in EsportsInsider News.

How does an esports company get its footing? A simple question with an infinite amount of possibilities. Venture capital firm, Stadia Ventures is hoping to answer that for startups entering the esports space.  

Based in St. Louis, Missouri, Stadia currently holds accelerators (incubators) for startups focused on traditional sports. During these accelerators the firm not only assists with financial investment but provides mentorship and business education to the emerging companies. While the accelerators are currently focused on traditional sports, the magnitude of interest in esports made it clear to the firm that replicating the same model for an esports accelerator was necessary.

Tim Hayden, Co-Founder of Stadia Ventures talked to Esports Insider and said expanding to esports is a no-brainer:

Tim Hayden, Stadia Ventures

“In our sixth [traditional sports] cohort with 300+ applicants about 10% – 15% were actually esports.

“The revenue numbers came out recently for 2017 and the entire sports industry plus sporting goods combined was about $149bn (£112bn) while the entire esports and video game industry was $147bn (£110bn). It’s literally happening under everyone’s noses without people knowing it. Two years ago we hosted a panel on the power of esports with 300 guests and it boggled their minds the power of esports and what’s going on in the video gaming community so it’s easy for us to just leverage that next piece. In a way, each of the companies we deal with all have the same business issues and that’s kind of what we’re seeing for esports as well.”

Spring 2018 accelerator alumni Gamerz Arena, a platform for viewers to compete in contests across a variety of games for cash and prizes.

As Stadia began to explore the idea of holding a dedicated esports accelerator the firm didn’t look to the west coast, the essential esports capital of the United States, but instead to Frisco, Texas.

In partnership with LaunchPad City, the firm held a traditional sports cohort in the summer of 2017 and witnessed the esports potential growing in Frisco. Five years ago you may have heard of Frisco, Texas and thought nothing of it, especially in relation to esports and gaming. Now, as a city just 30 minutes from Dallas-Fort Worth, Frisco is one of the largest growing cities in the United States thanks, in part, to gaming. Gearbox Software, Infinite Esports and Entertainment, and compLexity Gaming all call the city home and with a team in every major traditional sports league, Frisco and Dallas-Forth Worth is a prime area for new technology and innovation solutions for startups in sports and esports.

Kedreon Cole, LaunchPad City

Kedreon Cole, Director of Esports at LaunchPad City said: “People who consider themselves ecosystem builders believe that Frisco and the Dallas-Fort Worth metro area will become a major esports hub that continues to attract top business talent and large capital investments in the space over the next few years.”

The Stadia/LaunchPad accelerator will receive around 300+ applicants for the fall cohort and of those only 10 will be invited to Frisco for a “Shark Tank style” panel with veteran esports professionals and experts. From then, about five will be chosen to participate. The accelerator itself will last 14 weeks and aside from investing $100,000 (£75,300) into each company Stadia will provide business development advice, assist with market strategies, financial modeling and assistance from mentors to learn how to take their product to the next level.

When the 14 weeks are completed, each startup “graduates”, but companies aren’t simply sent out into the world on their own. Stadia continues to support them with resources and mentorship after the accelerator ends.

Hayden told Esports Insider no company really leaves the Stadia Ventures family: “I’m Italian so what we tell all of our accelerator companies ‘once you’re in the family, you don’t really leave [laughs].

“Our goal is to get them to an area where they can move on to the next phase of their life. We have an entire alumni program that’s setup with a full staff and our network is always open to them even after graduation. We do road shows around the country where all the companies in our portfolio can interact.  We’ve been around for about two and a half years and we’ve already had two successful exits which usually take around four to five years.”

Esports investments are announced ever so often now, and there are still companies with potentially groundbreaking ideas looking to break into the space but without the capital or means to do so. As Stadia Ventures and LaunchPad City use the same model from their traditional sports accelerators in the past, the forthcoming esports cohort will be a welcome opportunity for these unknown companies. Who knows, the next big esports company might just emerge out of this very program.

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Newsbot posted ESI - StarLadder to host PUBG amateur series in EsportsInsider News.

Tournament organizer StarLadder announced it will be holding the PUBG AmCup, a new series of tournaments in PlayerUnknown’s Battlegrounds for amateurs players in the CIS region.

StarLadder sets up series of PUBG tournaments for CIS region amateurs#PUBG

Starladder PUBG AmCup will be open for all willing, while the strongest teams will share a prize pool amounted to $2,000!

Details:https://t.co/KRLwpzhVsK pic.twitter.com/OVPqeRX0IH

— Starladder PUBG (@Pubgsltv) June 23, 2018

The format of the tournament will feature teams as four-man squads playing through four open qualifiers on the Erangel map beginning July 12th. After qualifiers, the remaining teams will be divided into 16 groups where the winners will advance to the finals in August and fight for the share of $2,000 (£1,500).

While StarLadder is widely known as a tournament organizer for Dota 2 and CS:GO, it’s been at the forefront of PUBG esports holding one of the first large-scale PUBG events in the form of the i-League Invitational earlier this year with a prize pool of $100,000 (£75,510) and grand finals in Kiev, Ukraine.

Now that the first official PUBG Global Invitational has begun, it also recently played host to the finals of the CIS region qualifiers with 20 teams in Minsk, Belarus and another $100,000 prize pool. Views during the regional qualifiers peaked at around 170,000 throughout the weekend.

Esports Insider says: As much support as StarLadder has given to early PUBG esports it’s no surprise the organizer wants to open competition to players of all skill sets. This amateur event will certainly bring a hefty amount of players from the CIS region. While there have been no announcements of a live broadcast we hope there may be one during the finals in August to witness the next possible PUBG star.

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Newsbot posted ESI - Insomnia Gaming Festival announces global expansion in EsportsInsider News.

Game Esports and Events, who organise the popular UK gaming festival Insomnia, has announced a global expansion.

The popular UK LAN event has confirmed a new multi-year partnership with a number of event organisers across the globe to bring the popular LAN to Cairo, Egypt this October and Dubai in 2019. Plans for events in Saudi Arabia, South America and Australia will follow shortly after.

The events in Cairo and Dubai will feature the festivals trademark mix of gaming and esports, as well as Cosplay, Indie game showcases, retro gaming and stage events.

Martyn Gibbs, CEO of GAME Group had this to say “Video games and esports are now a truly global form of entertainment and it seems fitting that we can share our passion for games on a global basis through Insomnia Event series.”

The partnerships include deals with The Global Event Managment Group working in the UAE and the Middle East, while a deal with BME Global Ltd, will handle events in Saudi Arabia, the Gulf and North Africa.

Ahmed Elgohary, CEO of BME Global commented on the deal: “We are extremely pleased to be bringing Insomnia to Egypt. The event is a place for gamers of all backgrounds and ages to socialise while discovering the latest games and products. This is very exciting news for all gamers in the region.”

James Magee, CEO of Global Event Management in Dubai added: “We have been watching the incredible growth in awareness of esports and gaming in the Middle East for some time, and as a consumer events company were really keen to enter the market; the team at GAME have given us outstanding insight into the sector as well as solid practical support in planning our Insomnia event.”

Insomnia 63, the next event in the UK will take place at the Birmingham NEC this August 24-27th and will feature a number of major esports events, including the Call of Duty World League and UK Masters CS:GO Open.

Esports Insider says: It’s great news to see the brand going global, DreamHack has done similar things in recent years after leaving Sweden and their events have become a staple of the esports calender.

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Newsbot posted ESI - Becker College to offer Esports Management degree in EsportsInsider News.

While scholarships for esports athletes are slowly becoming the norm in American institutions, Becker College is taking it to the next level by offering the country’s first degree in Esports Management.

The Worcester, Massachusetts college is set to offer a Bachelor of Science in Esports Management through the college of business beginning in the fall of 2019. The announcement states the program will focus on the business side of esports, giving students hands-on learning as well as assisting with paths to achieve careers in esports in fields like community management, game development, legal and accounting.

Alan Ritacco, Dean of the School of Design and Technology said: “The rapid growth of esports brings with it new jobs and demands from the industry. That translates to tremendous career opportunities for our students. With a spirited college community that gets video games, adding esports management is a perfect fit.”

Courses in the Esports Management degree include “Applied Business Statistics”, “Esports Planning and Strategy”, “Introduction to Psychology”, and Esports Game Technology”.

Becker certainly isn’t the first to add esports to its curriculum as we’ve seen from institutions like Syracuse University, Oxford University and even Staffordshire University offering the first esports degree in the United Kingdom. While others have invested in their esports athletics programs, Becker will look to focus more from an educational standpoint, grooming the next generation of esports professionals.

Esports Insider says: Collegiate-aged students are the general demographic for esports potential but many of those students aren’t given a clear path to success as an esports professional outside of playing competitively. With Becker College investing in esports education, earning a degree such as this will certainly open new doors for the future set of esports professionals. As fellow institutions continue to add esports-focused courses it won’t be too long before they follow suit and offer full-fledged degrees as well.

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Newsbot posted ESI - Splyce receives $2.6 million in funding round in EsportsInsider News.

Splyce has raised yet another substantial amount of money in a funding round. More specifically, the organisation has secured $2.6 million (£1.96 million) from the likes of basketballer Metta World Peace, American footballer Roman Harper, and sports agent David Meltzer.

The round was led by The Ledger Group, which we previously reported contributed $1.5m (£1.07m) itself. Its plan of rebranding to OverActive Media, due to multiple investments in the esports industry, still stands.

The likes of American venture capital firm First Serve Partners also joined the round. The firm works with numerous athletes and companies in media, entertainment, and technology, and was responsible for getting World Peace, Harper, and Meltzer involved in the round. The Ledger Group and First Serve Partners are set to join the board of Splyce as observers.

Waylon Chin, CEO of First Serve Partners discussed the investment with ESPN: “We believe that our investment in Splyce, featuring a strategic collection of iconic athletes and business leaders in our syndicate, positions us to not only capitalize on the transcendent growth of esports but to bridge the gap between athletes as entrepreneurs and investors, and continue our leadership across sports, media, and entertainment.”

It’s worth noting that Splyce is finalizing its application to be a part of the new franchising model for the European League of Legends Championship Series (EU LCS). Each spot is reportedly worth €8 million (£7.045m) and can be paid over time.

Marty Strenczewilk, CEO of Splyce also commented: “There’s a lot of excitement from everyone in Splyce about bringing in our new groups from Toronto (Ledger) and New York (First Serve Partners). They not only expand our networks into two key business regions in the northeast but also provide a wealth of business acumen to support our growth strategies. I’ve never looked at us as purely a sports team, but rather an entertainment company. Working with accomplished entertainment veterans like Joey Brander, David Meltzer, Roman Harper and Metta World Peace gives us a lot of support and reach for our projects to expand the Splyce brand beyond the core esports audience and reach new fans.”

Splyce competes in League of Legends, Call of Duty, Halo, Rocket League, StarCraft II, SMITE, and Paladins. The organisation is partnered with the likes of CLTX Gaming, Turtle Wax, Foot Locker, Mountain Dew, CORSAIR, Turtle Beach, Scuf Gaming, and Twitch.

Esports Insider says: Splyce is doing a good job of acquiring substantial funds from impressive and promising sources, so well done to the organisation! With this additional funding, it’s fair to assume that it’s EU LCS hopes are looking promising.

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Newsbot posted ESI - ESL Arena Wacken to take place at Wacken Open Air 2018 in EsportsInsider News.

ESL is working in collaboration with ICS, the organiser of the Wacken Open Air festival, to launch ESL Arena Wacken – an event that’ll feature at this year’s event.

The German affair is being described as a “themed experience” which brings together a music festival with a free-to-play area for daily amateur tournaments and exhibition matches.

Taking place from August 1st-4th, the games that will be played include PlayerUnknown’s Battleground and League of Legends. ESL Arena Wacken is partnered with NicNacs, Razer, Hummel, and eSports.com. The Sports People and Live Nation Brand Partnership & Media are working together to provide ICS and ESL with support in planning, concept, and marketing throughout.

Ralf Reichert, CEO of ESL said the following in a statement: “The medium of computer games is more and more mainstream in all areas of life, as the music has been now for many years. An iconic, multi-day music festival like Wacken is a very interesting opportunity to test the esports phenomenon in a new setting and take it into a new environment.”

Heavy metal bands, professional teams, and celebrities will take part in exhibition matches throughout the multi-day event. 

Holger Hübner, CEO of ICS also commented on the event: “Naturally, music remains at the heart of Wacken Open Air, but we have a very close relationship with our community, so we can react to developments. We’re always open to new ideas. Of course, it also makes us proud to be pioneering the world’s first esports theme experience at a music festival, so we are very glad to have ESL as a most capable partner that is setting the international standard in esports.”

ESL Arena Wacken has 5,000 tickets available for purchase.

Esports Insider says: This isn’t the first music and esports collaboration we’ve ever seen, but it’s still interesting nonetheless – especially with ESL being so involved. We look forward to seeing celebrities and pro players end up attending and performing.

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Newsbot posted ESI - Ubisoft launches Rainbow Six Siege US Nationals in EsportsInsider News.

Ubisoft has announced a new esports program for Rainbow Six Siege, entitled the US Nationals.

This program is open to all players in the United States, allowing them to make a name for themselves and win a portion of the $50,000 prize pool in the process. Not only that, the winning team will earn the title of Team USA.

Rainbow Six Siege US Nationals Schedule

The US Nationals commence on July 14th with any and every American team welcome to compete. The program will be split into two divisions – the Eastern Conference and the Western Conference – with both conferences hosting teams in open, online qualifiers.

The top teams in each conference after the open qualifiers will advance to another stage on the following Friday, playing their conclusive matches live on an official broadcast. The National Finals is the culminating event for the program and will take place in December of this year with eight teams being invited to compete at a live event.

Robb Chiarini, Esports Associate Director at Ubisoft said the following in a statement: “The phenomenon that is Tom Clancy’s Rainbow Six Siege esports has been truly amazing to witness firsthand. With the US Nationals, we have entered into a new and exciting time for our community’s growth. Our goal is to provide a comprehensive esports ecosystem that offers our players and ever-growing community opportunities to participate, watch and aspire to. The US Nationals expands this initiative by offering another layer of activity for all players across the United States.”

The top placing team in each of the three Stage Finals, alongside a Wildcard team from the Last Chance Qualifier in October, will be invited to compete in December. Players are able to sign up to participate in the US Nationals program now.

Esports Insider says: Ubisoft has done some amazing things with Rainbow Six Siege esports, hence why it continues to grow in popularity and more organisations are entering the title, and we’re glad to see these improvements and advancements haven’t stopped just yet.

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Newsbot posted ESI - FC Bayern Munich reportedly scrapping esports plans in EsportsInsider News.

At one point it seemed as if German football club FC Bayern Munich was poised to enter the esports industry, but a new report suggests those plans have been scrapped.

According to German tabloid Bild.de, FC Bayern Munich’s president Ulrich “Uli” Hoeness has decided against the advanced plans to enter multiple esports titles.

At one point, the football club wanted to invest as much as €5,000,000 (£4,397,899) into entering games such as League of Legends, Dota 2, and Fortnite. Nonetheless, Hoeness has vetoed these plans since he sees no correlation between esports and his team.

Said talks around this entrance into esports have been present for two years, at least, when Bundesliga sides VfL Wolsburg and FC Schalke 04 made their mark in the industry. Despite these now-scrapped plans, Bayern’s basketball counterpart had fielded an NBA 2K roster under the guise of Bayern Ballers.

This news has not been confirmed as of yet, it has merely been reported so it should be taken with a pinch of salt. It’s worth noting that it costs a lot more than the proposed investment to enter League of Legends alone should FC Bayern Munich have wanted to acquire a spot in the upcoming franchised-take on the EU LCS.

Esports Insider says: We can’t help but think this is a huge missed opportunity and a misstep from the German side should this report turn out to be truthful. With teams such as FC Barcelona recently entering the scene, and existing clubs still operating in multiple titles, it’d be a shame to see a club that’s the size of FC Bayern Munich deciding against entering esports.

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Newsbot posted TEO - H4X.gg Signs First Team Sponsorship With Complexity Gaming in The Esports Observer.

Esports apparel brand H4X.gg announces global partnership with longstanding esports organization Complexity Gaming. The Complexity CS:GO team will showcase H4X.gg branded apparel at this weekend’s DreamHack Summer event in Jönköping, Sweden. Dallas Cowboys owner Jerry Jones, and real estate investor John Goff, acquired a majority stake in Complexity last year.   Following its event partnerships with...

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Newsbot posted TEO - Dot Esports Parent Company GAMURS Raises $2.2M, Hits 4.22M Users on Its Network in The Esports Observer.

Australia-based esports media network GAMURS has raised $2.2M in a funding from angel investors and Alium Capital. The funding brings GAMURS Group’s total amount raised to $5.7M. GAMURS was founded in 2014 and, through a number of acquisitions, became one of the industry’s largest endemic media networks, peaking at 4.22M users on its global network...

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Newsbot posted ESI - Blizzard reveals roster rules for Overwatch League Season 2 in EsportsInsider News.

The inaugural season of the Overwatch League is quickly approaching its endgame, so naturally, sights are being set on the upcoming second season. With this in mind, Blizzard has released the rules behind how rosters will be constructed moving forward.

On August 1st, the signing window will be opened for teams to negotiate extensions with players already signed to them, or for their respective Overwatch Contenders players to be signed. This is also the date on which player trades can be made from.

Official agreements from the inaugural season end on September 9th, meaning any players that aren’t under a contract at this point will become free agents. The exclusive window for expansion teams to sign free agents start from this date also, ending October 7th.

October 8th is the day in which the signing window for free agents opens for all teams, so if players are still yet to be selected by expansion teams then they become available for the teams that competed in the first season.

By December 1st, each team must have at least eight players signed under contract. Despite this, teams are still able to sign or trade players throughout the upcoming season until a final deadline which has not yet been specified. Players who turn 18 years of age before this deadline are eligible to be signed and compete in the League, too.

Starting with this next season, the terms of player’s agreements “will no longer be fixed at one year with an additional one-year option.” Instead, players can negotiate contracts with teams that last up to three years.

Another interesting development is the option of having “two-way players”. This means it’s possible that a player can compete for both an Overwatch League team and an Overwatch Contenders team. There are more details surrounding the stipulations of such a move here.

Esports Insider says: The rules and dates surrounding renewing contracts and trading players all seem relatively fair, but it’s the two-way player rule and the three-year contract implementation that grab our attention the most. It’s also nice to see that expansion teams have an exclusive window to sign players.

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Newsbot posted ESI - H4X enters partnership with compLexity Gaming in EsportsInsider News.

North American esports organisation compLexity Gaming has forged a partnership with H4X Clothing, an esports apparel brand that produces performance wear and streetwear.

compLexity is the first official partnered esports organisation of the apparel company, this multi-year deal will see its players wear H4X’s products while they practice and compete.

This partnership will be on full display at DreamHack Summer on June 16-19th, where compLexity’s Counter-Strike: Global Offensive team will fight for the lion’s share of the $100,000 prize pool.

Daniel Herz, Chief Revenue Officer of compLexity Gaming commented on the partnership: “H4X provides the performance gear and street-wear our players and fans have been looking for. There’s no better apparel product in the esports space and we look forward to growing our two brands together.”

Another result of this deal will see the two parties release a limited edition performance jacket to “celebrate this groundbreaking step.”

Jon Gurman, CEO of H4X added: “We are thrilled to be aligning with an organization led by Jerry Jones and his proven success in Dallas through building powerful sports franchises. H4X is inspired by the passion of competition and our product reflects the mindset and aesthetic of sports champions. Complexity embodies that passion and our brands are a natural fit. Together we will make compLexity America’s esports team.”

As of February of this year, H4X is the official apparel partner for ESL One, IEM, and DreamHack, while compLexity has a pre-existing partnership with streaming platform Twitch.

Esports Insider says: Adding an organisation such as compLexity to its roster of partners – which already includes ESL and DreamHack events – is a good move by H4X. The collaborative clothing that has been released to celebrate the partnership looks rather comfy, too!

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Newsbot posted TEO - SK Gaming Marks Return to League of Legends With Deutsche Telekom Partnership in The Esports Observer.

SK Gaming announces a return to League of Legends, alongside a new partnership with Deutsche Telekom. The telcom will support all SK teams throughout 2018, with discussions for a multi-year-partnership underway. Deutsche Telekom will also support SK Gaming in setting up a practice facility next year. Little under two years since SK Gaming  pulled out of...

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Newsbot posted ESI - New Jersey regulators clarify esports betting ban in EsportsInsider News.

Those in favour of betting on esports in the United States earned a big win last month as the Supreme Court ruled the Professional and Amateur Sports Act of 1992 unconstitutional. This made sports betting legal in the eyes of the federal government, leaving regulations up to each state. Last week New Jersey lawmakers passed a bill with sports betting regulations including what seemed like a ban on esports events held in the United States.

The bill was then signed into law by Governor Murphy on Monday but only two days later the New Jersey Department of Gaming Enforcement put out emergency regulations concerning the law. These regulations included a change in the wording of the regulation: “A ‘prohibited sports event’ includes all high school sports events, including high school electronic sports events and high school competitive video game events, and any electronic sports event in which any participant is 17 years old or younger.”

It seems as though the original wording in the bill was meant to regulate against esports events sponsored by high schools or consisting of players under the age of 18 which has now been adjusted to reflect as such. This minor change now opens up room for esports betting to potentially take place in New Jersey.

Lars Lien, CEO of esports betting start-up Luckbox commented on the developments: “While it’s still unclear exactly how the new laws will be interpreted, the fact that esports might be included is fantastic news. If indeed New Jersey will allow operators to offer regulated esports betting, it is another important step towards ensuring that the esports community is served by operators with the highest standards of player protection.”

Esports Insider says: This is a welcome change to the wording on such an important piece of legislation. While it might seem minor, it now opens up many doors for legal esports gambling in New Jersey and the rest of the United States.

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Newsbot posted TEO - Nintendo Gives Smash Bros. an Esports Upgrade at E3 2018 in The Esports Observer.

During Nintendo’s  E3 presentation, the Japanese developer aired a reveal trailer for Super Smash Bros. Ultimate. The latest iteration of the popular franchise will arrive on the Switch in December, but the trailer already has the competitive Smash community excited for the future of the game’s esports scene. Nintendo has a complicated history with competitive...

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Newsbot posted TEO - ICM Partners and Evolved Announce Partnership in The Esports Observer.

ICM Partners has formed a joint venture partnership with esports agency Evolved. ICM will provide opportunities and strategies for Evolved’s clients. During video game conference E3, ICM Partners and Evolved on Thursday announced a joint venture partnership between the agencies. As a part of the venture, ICM Partners will provide full service ancillary opportunities and...

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Newsbot posted TEO - NA LCS Players Association Announces Results of Inaugural Executive Officer Election in The Esports Observer.

The NALCSPA announced its first ever executive officers. Long time veteran Darshan “Darshan” Upadhyaya will be the association’s president. The players association formally launched operations earlier this month. When Riot Games  announced that the North American League of Legends Championship Series  would be moving to a franchise system, the company also announced that the newly...

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Newsbot posted TEO - Multi-Game Franchised League to Launch in the Philippines With Six Corporate Partners in The Esports Observer.

The Nationals will be the first franchised esports league in the Philippines, featuring four separate game titles. Founding members of the league includes Philippine companies TheNet.Com, BrenPro Inc., Cignal TV Inc., PLDT Inc., and STI Education Holdings. League will launch with a grassroots tournament, and will be used to recruit esports athletes for future multi-sport...

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Newsbot posted ESI - NBA 2K League sets June 29th deadline for expansion bids in EsportsInsider News.

The NBA 2K League has set a deadline of June 29th for NBA teams looking to participate in the leagues 2019 season. There are 30 teams overall and currently, 17 participating in the league leaving 13 teams open to join.

Brendan Donohue, NBA 2K League Managing Director told Sports Business Daily: “I think we’ll get to 30 teams, eventually, if it’s spread out over the next couple years, that’s very realistic.”

The first 17 teams paid $750,000 (£563,000) and committed to a three-year participation, but there are no further details on if the buy-in will be larger going into the second season. The league held a live draft for its inaugural season and each team has moved all six of it’s players to its respective cities with housing, salaries and practice in custom facilities. The league also holds its games weekly at a studio in New York City at Madison Square Garden, meaning teams have to provide transportation for its players every week. If the league plans on eventually moving to a structure where each team travel to its opponent’s city that will bring in more questions about finances in the league and each team.

In retrospect of competing esports and leagues, the NBA 2K League has had a low start in viewership holding around 5,000 concurrent viewers regularly. Regardless, it has still brought attention from endemic and non-endemic sponsorships alike including State Farm, Scuf Gaming, Hot Pockets, and HyperX.

The NBA 2K League began its inaugural season May 1st with the 76ers GC winning the Tip-Off Tournament and most recently Blazers Gaming took the trophy at the leagues mid-season tournament, The Turn. Playoffs for the first season begin August 17 and by then we’ll know for sure how far the 2K League will be expanding before the second season begins, which also has not been set.

Esports Insider says: Skeptics are quick to say the NBA 2K League is off to a disappointing start based on viewership but there’s no doubt the league itself has gained popularity among fans of the game, esports fanatics, and sponsorships. The expansion into the second season is inevitable and it will be interesting to see which teams will join considering the amount left that are in major markets.

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Newsbot posted ESI - Zach Smith – MoneyMatches – Esports betting in The United States in EsportsInsider News.

Until now, sports gambling in the United States has faced harsh restrictions. With the Professional and Amateur Sports Act of 1992, all sports gambling was made illegal except in Nevada, Delaware, Montana and Oregon as those states had already made sports gambling legal. As esports gambling falls into the same category, citizens of the United States that wish to gamble on tournaments have had to do so through third-party off-shore websites that don’t operate under United States restrictions.

All that changed with the Supreme Court ruling the PASPA unconstitutional as a result of Murphy v. NCAA. Sports and esports gambling is now legal in the United States but each state must set its own regulations. New Jersey has already introduced a law that actually specifically bans esports betting but the wording leaves a very grey area.

We sat down with Zach Smith, CEO of MoneyMatches – a Las Vegas-based analytics company and free-to-play esports betting platform where players win prizes, not cash. We discussed the advancements in the MoneyMatches platform along with how he thinks the Supreme Court ruling will affect esports betting in The United States.

Esports Insider: Thanks for joining us today Zach! First of all, for those unfamiliar with MoneyMatches how did the platform get started and why?

Zach Smith, MoneyMatches CEO

Zach Smith: MoneyMatches has been active since 2015 and we actually started as a betting company. We wanted to be the go-to for esports gamblers but it didn’t make sense to do that yet in the United States at the time. Through our beta testing of the platform, we collected so much data that people wanted. People bet on odds in esports just like in traditional sports and those odds are based on data. People are constantly changing the betting odds in person so we looked at that and wondered ‘why aren’t we creating algorithms for this?’. We decided instead of spending finances on licensing for strictly betting, which hadn’t be regulated yet, that we would instead become the bookies of esports, not the casinos. Primarily we sell our data to betting websites, our public platform is free to play, you don’t have to spend a dime on our website and we actually encourage you not to but there is an option to buy tokens as well.

“It was a great ruling but I think what a lot of people don’t understand is that it’s not instantaneous”

ESI: With this Supreme Court ruling, how do you think it will affect MoneyMatches and esports betting as a whole?

Zach: I’ll steal a line from Mark Cuban: “It doubled my companies net worth overnight.” The more people that see the opportunity to utilize this and see the profit margin, the bigger the players that come in. It was a great ruling but I think what a lot of people don’t understand is that it’s not instantaneous, it’s now purely state by state. For example, the Indian casinos in California have already lobbied for horse racing to be legal so they were already one step ahead of that. When you think about it, there are five states that are in the process of passing the bill to become law for betting and as it goes state by state you’re going to see 30 states legalize it in the next two to five years. Everyone else will be the Indian casinos, Las Vegas and Atlantic City.

“We would rather be the bookies, not the house.”

ESI: Do you see MoneyMatches as staying in data and analytics or will you focus more on betting now that it’s legal?

Zach: I think as a whole our company is widely known as the go-to for data and analytics and diving into real money would change our entire model. I think we would lose a large majority of our fan base. I don’t think the margins from the monetary side would be beneficial but we’re an ever-changing company. I can’t say that we won’t do it but it’s definitely not on our roadmap to change. We would rather be the bookies, not the house.

MoneyMatches esports betting platform

ESI: How do you see it affecting companies looking to come into esports betting in the United States? Will it be a ‘wild west’ of people making these platforms or do you think it will be gradual?

Zach: From a morality standpoint a majority of people think gambling is evil. Unfortunately, anything that is addictive needs regulation so there will be an adoption rate. With that comes the boards like the Nevada Gaming Control Board (NGCB). I think at first it will be the wild west and everyone’s going to get screwed over. You’ll see a lot of skin betting scams again and coin flip websites but I think the big players will get bigger and better with regulations. The small players in the back room with the secret entrance won’t affect the overall scope of esports betting. I wouldn’t say the change is going to be as fast as everyone thinks it’s going to be but it will take a turn.

ESI: What issues or growing pains do you think the United States esports betting platforms will face despite the ruling?

Zach: I think that platforms that have the backing behind them really have the room to grow. The companies that have 11 employees aren’t publicly backed, didn’t do a round of funding or are looking to do a round of funding will most likely fail. The small to mediums are going to disappear, merge, or get bought out. The tycoons like Unikrn and GGBet are going to excel exponentially. I hope they do because you always want to see your friends do well, especially the people that buy stuff from you [laughs].

ESI: MoneyMatches has been making a lot of acquisitions lately. Tell me about those and what it means for the platform.

Zach: MoneyMatches is owned by Elysium Holding, which is operated by myself and Jacob Cecil and we like to put our hands in many honeypots. With our acquisition of EasternMedia, we saw a lot of disconnect in dealing with designers. I hated dealing with 15 or 16-year-olds and getting a design two weeks after it was due. It was frustrating in its own right so we wanted to partner with them so people don’t have to worry about it. If there are issues people know it’s MoneyMatches backed.

We also recently acquired ConcurApp after six months of negotiation. They’re a data company that creates a systematic platform to track where players go and the style of coaching, like white-boarding for a basketball coach. They’ve only been in Gears of War and Call of Duty and we see potential to get them into Halo, Smite and other games. Obviously, more money means more data for us so that was a strategic buy. We’re always looking to expand and not just sit in our bubble.

We are excited to announce that we've reached a purchase agreement with @theMoneyMatches, a very exciting time for the future of coaching and statistics! #ConcurApp pic.twitter.com/zdxOMpgX2c

— ConcurApp, LLC (@ConcurApp) June 5, 2018

Zach: As a final thought I just want everyone to know with the new betting laws in the States to bet responsibly. You never want to put yourself in a situation where you run out of your income because you think you can make it big. Just like anything else in life, 99% of the time it’s not going to work.

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Newsbot posted TEO - Report: Tencent Close to Leading a 10% Acquisition of PUBG Developer, at Over $5B Valuation in The Esports Observer.

A report from The Wall Street Journal indicates Tencent Holdings is near to closing a deal to acquire as much as 10% in Bluehole Inc., the company behind PUBG. The deal could be worth over $500M, and could value the South-Korean game developer at more than $5B. The sale is meant to give early Bluehole...

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Newsbot posted ESI - Fnatic forges partnership with DreamHack Spain in EsportsInsider News.

Fnatic, an esports organisation stationed in London, has partnered with DreamHack Spain to have a merchandising presence at both DreamHack Valencia and DreamHack Sevilla.

Merchandise, gaming peripherals, and exclusive items will all be part of Fnatic’s offering at the upcoming festivals.

As part of this new deal, the organisation will host meet and greets with some of the personalities – as well as giving away special Fnatic-themed prizes to people who participate in, and win, in one-versus-one League of Legends and CS:GO tournaments.

Erik Londre, Head of Events at Fnatic discussed the partnership in a statement: “Fnatic has always had strong ties to Spain since the days of Xpeke, so we are of course very excited about our partnership with DreamHack! With LCS Summer Split in Madrid just being announced we are really looking forward to making 2018 a year of Spanish focus2!”

“Our goal is that it should always be better to be a Fnatic fan. That’s why we’re on site at as many gaming events as possible around the world trying to make people’s experiences even better,” continued Londre. “We know we have quite a big following in Spain, so we hope to make some of these happy!”

In early May, Fnatic signed an exclusive deal stateside that meant its new gaming equipment – dubbed Fnatic Gear – would be stocked in over 300 Best Buy stores nationwide. The range includes the STREAK and miniSTREAK keyboards, as well as CLUTCH 2 and FLICK 2 mice.

Arturo Castelló, Director of DreamHack Spain commented: “We’re very happy to welcome DreamHack Spain to Fnatic, one of the greatest and well-supported esports teams around the world. We have been working at DreamHack Spain since 2010 to bring the best competitions and the best players on the planet to Spain; it’s great news that DreamHack Valencia and DreamHack Seville visitors will have the opportunity to experience the Fnatic universe for themselves.”

Fnatic is currently partnered with Chillblast, Deezer, DXRacer, Newzoo, Strafe, and AMD. DreamHack Valencia takes place on July 12-15th, while DreamHack Sevilla spans over 13-16th December. 

Esports Insider says: Fnatic made a big move with its Best Buy deal, and now having a physical shop at both Valencia and Sevilla seems like a natural extension of its push into selling items beyond merchandise.

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Newsbot posted TEO - NBA 2K League Sets June 29 Deadline For ’19 Expansion Bids in The Esports Observer.

The NBA 2K  League has set a June 29 deadline for possible expansion franchises to decide if they want to participate in the ’19 season, nearly two months before the first season is over. Seventeen of the 30 NBA teams were charter members of the esports spinoff league that launched May 1, with the remainder...

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Newsbot posted ESI - Cloud9 partners with Mammoth Media in EsportsInsider News.

Mammoth Media and Cloud9 have come together to broadcast the organisations North American League of Legends Academy team matches during the Summer Split.Cloud9 will broadcast a pre-game show before each match with highlights and interviews.

The Academy Series matches will be broadcasted on the organisations Twitch channel and feature former players and staff members. Fans will also have the chance to win cash prizes by playing esports-themed trivia on Mammoth Media’s app, Arena.

Jack Etienne, CEO and Co-Founder of Cloud9

Jack Etienne, CEO and Co-Founder of Cloud9 commented: “We’re excited to partner with Mammoth Media for our LCS Academy broadcasts. Partnering with Mammoth gives us a new, fun way to engage directly with our fans through trivia matches on Arena.”

“As we continue to extend our entertainment network we are always looking for innovative ways to get our entertainment destinations in front of new audiences – so partnering with Cloud9, a leader in esports, was the natural next step for us,” said Benoit Vatere, CEO and co-founder, Mammoth Media. “Arena’s live format and mob-based trivia challenges really lends itself to the esports world so we could not be more excited to kick off LCS Academy  Summit Split with pre and post show with the Cloud9 team”.

In the past, Riot has not allowed teams to broadcast official matches but has since changed its ruling. The first broadcast will coincide with the beginning of the Summer Split on Thursday, June 14 where Cloud9 will face FlyQuest Academy.

Esports Insider says: This is a welcome opportunity and show of support from Riot for its Academy Series games. Not only is Cloud9 able to showcase it’s Academy team regularly, but it’s also benefiting heavily from an early partnership with Mammoth Media. Riot opening up broadcasts will in-turn open gates wide open for content from Academy teams and more ways to monetize for organizations. This surely won’t be the last media partner we see teaming up with an LCS team for Academy broadcasts.

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Newsbot posted TEO - Most Watched Twitch Content of the Week, June 04 – June 10, 2018 in The Esports Observer.

Every week, The Esports Observer breaks down the most watched Twitch  content from a curated list of more than 35,000 channels, and analyzes the major esports competitions, events, and news affecting video game streaming. Titles are ranked according to the total number of hours watched for each, from Monday to the following Sunday, with data...

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Newsbot posted TEO - Fnatic Partners with DreamHack Spain in The Esports Observer.

Fnatic has announced a partnership with DreamHack Spain. The esports organization will run a Fnatic merchandise shop at DreamHack Valencia and DreamHack Seville. Esports organization Fnatic  has announced a partnership with gaming festival organizer DreamHack  Spain. The team will have a presence at DreamHack Valencia and DreamHack Seville this year, where Fnatic will run a...

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Newsbot posted TEO - OPNION: Nintendo Stock Falls Nearly 7% Following E3 Presentation as Analysts Discount the Potential of Smash in The Esports Observer.

Nintendo’s stock price fell 6.21% after its presentation at E3. Analysts are reportedly concerned about the lack of big first-party titles announced at the conference. Those analysts may be underestimating the potential of Nintendo’s biggest announcement, Super Smash Bros. Ultimate. Following Nintendo’s  E3 presentation, the Japanese game developer’s stock fell by 6.21%. Niko Partners analyst...

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Newsbot posted ESI - Counter Logic Gaming partners with Squarespace in EsportsInsider News.

As part of a brand new partnership with Squarespace, an American software-as-a-service website building company, Counter Logic Gaming has launched an updated website.

This news comes just days before the NA LCS Summer Split kicks off, with Counter Logic Gaming getting back into the action on June 16th against Team SoloMid.

In return for its brand spanking new website being built, Squarespace will feature prominently as a jersey sponsor for each of Counter Logic Gaming’s teams. It currently houses rosters in League of Legends (NA LCS and Academy), Rocket League, CS:GO, Super Smash Bros., H1Z1, and SMITE.

Nick Allen, COO of Counter Logic Gaming stated: “We are excited to partner with the cutting-edge website publishing platform Squarespace that aligns so well with CLG. Squarespace enables millions of people to pursue their dreams and create a home for their online identity – a mission that we know resonates with the entire esports industry. We’re thrilled to begin this partnership and look forward to developing it throughout the upcoming year.”

Another result of this partnership saw Counter Logic Gaming work with an artist from Squarespace to design and paint an “80 foot wide and 12-foot tall” mural outside of the organisation’s new Performance Center.

Squarespace currently sponsors Knicks Gaming – a team competing in the NBA 2K League – as part of its existing deal with the New York Knicks. Counter Logic Gaming is also partnered with Twitch, OMEN by HP, CORSAIR, and Legendary Builds. Its Rocket League team is also independently sponsored by Kia Motors.

Esports Insider says: This is definitely a tad different to your standard run-of-the-mill partnership for this industry. Counter Logic Gaming has been acquiring a number of new sponsors as of late, and initially, Squarespace seems like a good choice.

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Newsbot posted TEO - Lionsgate Leverages Immortals Investment for “Uncle Drew” Jersey Patch Deal with Valiant in The Esports Observer.

L.A. Valiant have added Lionsgate’s “Uncle Drew” as a jersey patch sponsor. Deal comes following the end of the team’s deal with Starz’s “Ash vs. Evil Dead.” Lionsgate continues to expand on its investment in franchise’s parent org Immortals. Lionsgate has once again leveraged its investment in Immortals  to land a jersey patch deal with...

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Newsbot posted ESI - Los Angeles Valiant working with Lionsgate to promote Uncle Drew movie in EsportsInsider News.

Overwatch League franchise Los Angeles Valiant, owned by professional organisation Immortals, has entered a partnership with Lionsgate that will see it promote comedy feature film, Uncle Drew.

The movie features athletes Kyrie Irving, Shaquille O’Neal, Nate Robinson, Reggie Miller, and Chris Webber, alongside comedic actor Tiffany Haddish. Uncle Drew will be promoted on the jerseys of Los Angeles Valiant’s players ahead of it’s June 29th premiere date.

Never too old to be a Valiant fan. #VALLA is partnering with @kyrieirving's new film, @UncleDrewFilm, in theaters June 29th!

 https://t.co/0aD0uHa15v pic.twitter.com/LEFlllsEF7

— Los Angeles Valiant (@LAValiant) June 13, 2018

Ari Segal, President & COO of Immortals and Los Angeles Valiant commented on the partnership: “This collaboration with two of our partners, Lionsgate and PepsiCo, arms us with the resources, IP, and creative thinking to continue our goal of leading the esports world in innovation. This partnership will integrate a major motion picture with a top esports team and its fan base in a deep and contextual way that’s never been attempted previously in this space.”

It’s expected that fan activations will come as a direct result of this partnership, but no details have been shared at this time.

This isn’t the first time that Los Angeles Valiant has worked with Lionsgate. In February, a partnership was formed and saw the players on the team don an Ash vs Evil Dead logo on their jersey in an attempt to promote the third season of the Starz television series.

Peter Levin, President of Interactive Ventures, Games & Digital Strategy at Lionsgate added: “We saw incredible enthusiasm from LA Valiant fans when we announced our television jersey sponsorship around Stage 2 of Overwatch League, and with the LA Valiant winning the Pacific Division championship, we felt that Uncle Drew was the next logical fit. This collaboration not only underscores the continued success of our investment in the leading esports franchise but our ability to create exciting cross-promotional opportunities around properties that we know will excite our fans.”

The Overwatch League competitor announced a social change partnership with You Can Play earlier in June, and entered a peripheral deal with Razer the month prior.

Esports Insider says: This deal between Los Angeles Valiant and Lionsgate almost makes the previous Ash vs Evil Dead promotion seem like a warm-up. It’s definitely a unique partnership and promotion, and though we’ll never find out, we’d love to see just how much of an impact it really has.

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Newsbot posted TEO - Riot Games Will Allow Teams to Stream Academy Matches, Cloud9 Announces Content Partnership in The Esports Observer.

Riot Games will now allow organizations to stream matches featuring academy teams. Cloud9 has signed a partnership deal with Mammoth Media to produce pre- and post-game content. Cloud9  has announced a streaming content partnership with Mammoth Media for the organization’s League of Legends  academy team. The announcement means that Riot Games is now allowing organizations...

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Newsbot posted TEO - Counter Logic Gaming Launches New Website in Partnership With Squarespace in The Esports Observer.

CLG announced a new partnership with website platform Squarespace. Squarespace will be a jersey sponsor for CLG and the team will relaunch its website using Squarespace. The website platform has a pre-existing partnership with CLG’s majority owner, the Madison Square Garden Company. Esports organization Counter Logic Gaming  has announced a partnership with website creation platform...

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Newsbot posted TEO - Epic Games Unveils Esports Plans With Fortnite World Cup Coming in 2019 in The Esports Observer.

Epic Games announced plans for the Fortnite World Cup to be played in 2019. $100M commitment to esports prizes will be split across different levels of play. Qualifications for the World Cup will be merit-based and no team slots will be sold. Epic Games  on Tuesday unveiled plans the Fortnite  World Cup which will serve...

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Newsbot posted TEO - Sandwich Chain Jersey Mike’s Subs Joins NA LCS as Summer Split Sponsor in The Esports Observer.

Jersey Mike’s Subs will sponsor the 2018 Summer Split for the North American League of Legends Championship Series (NA LCS). The sandwich restaurant chain will offer on-site activations for ticket holders, and a LOL gift-with-purchase promo code for customers. This is only the second non-endemic sponsor for the NA LCS, which has an ongoing partnership...

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Newsbot posted ESI - Jersey Mike’s enters esports, sponsoring NA LCS for Summer Split in EsportsInsider News.

Jersey Mike’s, an American sandwich chain with almost 1,300 stores stateside, has sponsored Riot Games‘ North American League of Legends Championship Series (NA LCS) for the upcoming Summer Split.

Typically involved in traditional sports – being named the official sandwich shop of the New York Yankees in 2015, for example – this is Jersey Mike’s first foray into the esports industry.

As part of this sponsorship, the sandwich giant will host fan activations on-site for ticket holders at the NA LCS Arena in Los Angeles. Not only that, its customers will have the chance to redeem promotional codes for in-game items in League of Legends – including Hextech chests & keys and loot skins.

Fans of the NA LCS will be provided with the opportunity to enter a sweepstake with a prize of an all-expenses-paid trip and exclusive VIP ticket for the 2018 NA LCS Summer Finals at the Oracle Arena, Oakland in September.

Rich Hope, Chief Marketing Officer of Jersey Mike’s stated: “As a longtime supporter of traditional sports, Jersey Mike’s is excited to enter the world of esports by partnering with the NA LCS. We believe this sponsorship is a great fit for Jersey Mike’s and LoL Esports fans alike, and look forward to connecting with the passionate League of Legends community each week.”

The 2018 Summer Split for the NA LCS kicks off on June 16th, with the regulation season wrapping up on August 19th. From there, the playoffs will span over August 25th to September 9th – the date in which the finals take place.

Esports Insider says: Non-endemic sponsorships seem to be coming in thick and fast for the esports industry as of late, and they’re always a little bit sweeter when they have a history in traditional sports – proving the gap between the two industries isn’t all that big.

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Newsbot posted TEO - Fortnite Pro-Am Twitch Channel Peaks at 700K Concurrent Viewers, 1.5M for the Game Overall in The Esports Observer.

Fortnite pro-am charity showcase at E3 reaches just over 700K maximum concurrent viewers on Twitch. Additional streams from Ninja and other players on Twitch brought the max concurrent viewership  for Fortnite to 1.5M, yesterday The $3M charity prize pool event sets up a year of competitive Fortnite, which will include a World Cup in 2019. Yesterday’s...

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    • The Esports Consulting GmbH is the company behind EsportsBusiness.net. As we are working on several other projects in the esports industry, we want to run our blog here in the community. The, still very static, homepage can be found at https://esportsconsulting.de/.

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