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    • Marian Härtel

      Friends & Family Test   02/28/2018

      Please be aware that we are in testing mode as part of the Friends & Family test. We'd appreciate if you sign up, take a look and give us some feedback, or - even better - if you participate in our new community, be a valuable partner of it and help us create the community you want to make business with esport!

      We are new on the market, yet small, but very eager to grow together with our partner, members and friends in the industry, like Team Prismatic, many more as well as obviously YOU!

      We are very sure that this community can be an integral part of the coming commercial success of eSports. Be a part of it!

      If you are still unsure what this site is about, check out the news section.

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  1. Past hour
  2. Last week’s Overwatch League matches helped retain the viewership average seen so far in Stage Three. The final match of the week—between Houston Outlaws and Dallas Fuel—was the most watched, reaching a maximum of 151K concurrent viewers. Wednesday accrued the lowest total hours watched for both this Stage, as well as any single day in... View the full article
  3. Today
  4. K&K Insurance Group has developed an insurance program tailored for esports teams and events. The plan will be available in the US in all 50 states. K&K Insurance Group is a subsidiary of global professional services firm Aon. Esports organizations now have access to an insurance plan tailored specifically for them. K&K Insurance Group, a... View the full article
  5. K&K Insurance Group has developed an insurance program tailored for esports teams and events. The plan will be available in the US in all 50 states. K&K Insurance Group is a subsidiary of global professional services firm Aon. Esports organizations now have access to an insurance plan tailored specifically for them. K&K Insurance Group, a... View the full article
  6. 20 teams will compete in the PUBG Global Invitational 2018 The tournament will have a $2M prize pool. This event will be the first official tournament presented by PUBG Corp without help from an outside organizer like ESL. PLAYERUNKNOWN’S BATTLEGROUNDS has officially joined the ranks of developer-supported esports. Today, Polygon reported that PUBG Corp has... View the full article
  7. PUBG Corp. is looking to host its first official esports tournament for PlayerUnknown’s Battlegrounds, according to a report from Polygon. Taking place in Berlin, Germany in the summer, teams who receive invites to the PUBG Global Invitational will be battling it out for the lion’s share of the $2,000,000 (£1,435,357) prize pool. The report states that 20 teams will be involved in the tournament, which is more than the usual 16 teams that have competed at previous events. The event will run from July 25th to 29th, with teams qualifying through regional tournaments hosted in North America, Asia, and Europe. It’s reported that two teams will be crowned as world champions: one for the first-person perspective and the other for the third-person perspective. The PUBG Global Invitational will see the production team utilise PUBG’s in-game camera system, allowing them to zoom in on any action that takes place. Not only that, it’s likely that PUBG Corp. will make use of its replay system to provide almost-instant replays and highlights in-game. This isn’t PUBG Corp.’s first PUBG tournament, however, having hosted the Gamescom Invitational in August 2017. This invitational, however, had a $350,000 (£251,126.75) prize pool – it too was hosted in Germany. More top-tier organisations have entered the PUBG competitive since then, including OpTic Gaming and Natus Vincere. Esports Insider says: It’s incredibly positive to see PUBG Corp. invest in esports. The prize pool is ridiculously surprising, especially when you consider the latest PUBG tournament – Global Loot League Season 1 finals – had a prize pool of $50,000 (£35,864.25). View the full article
  8. A few weeks ago we shared the news that Kappa Bar, the Swedish based esports bar had opened its third location in Jönköping, we reached out to Kappa Bar Co-Founder, Klas Bergqvist, to discuss what the future holds for Kappa, and delve into how the esports bar is working out for them. We also spoke to Emil “Heaton” Christensen, who has recently invested in Kappa Bar, to find out what made him decide to join the esports bar and get involved in the launch of their latest store. ESI: Tell us a bit about your background and what made you start Kappa Bar? Klas Bergqvist, Kappa Bar. Credit: Mattias Landström, JKPG NewsKlas Bergqvist: Like many others, I was gaming a lot in my younger days but I never was good enough to make a living off gaming(never even close haha). For the last twelve years, my colleagues and I have been running different kinds of restaurants(fine dining, event, nightclubs etc). When the scene got bigger and bigger I started to think that if we could take a lot of good decisions this actually could work and that we could grow! Our biggest challenge was to create a venue that attracted a big crowd as well as the hardcore gamers. We had to make an environment that is appreciated even by my mom. Esport isn’t in the basement anymore and we hope that our restaurants show that everybody can appreciate and visit an esports bar like Kappa Bar. “We never started Kappa Bar to have one shop in Gothenburg. Our goal is the entire world.” We never started Kappa Bar to have one shop in Gothenburg. Our goal is the entire world. In may 2016 we started our first Kappa Bar(in Gothenburg). We wanted to start it in a market where we understand everything. We think that it’s really important to work with local entrepreneurs and in Gothenburg, we could be our own local entrepreneurs. ESI: What makes Sweden such a great place for an esports bar? Klas Bergqvist: Actually I don’t know if Sweden is better then any other places. Our government has many more rules than any other country for serving alcohol(that’s a good thing) but it makes it so much harder for people who don’t come from Sweden or have been living here for a long time. Besides that, we have the worlds highest tax for alcohol making it really expensive for people. If you can run restaurant in Sweden you can run it anywhere… On the upside, we Swedes have always been in the frontline with and for esports, We have a lot of great players, icons and influencers whos always been pushing it and getting more people interested. Just look at Heaton’s journey in Sweden and what kind of legend-status he has achieved. We went from `the dirty thing` to the big stage, concept restaurants, schools and all the big brands fighting to take just a small inch of the stage. ESI: You most recently opened in Jönköping, having opened in three locations in Sweden, Do you have plans to reach out further into Europe? Klas Bergqvist: Just like esports, Kappa Bar has no limits. We chose to expand by franchising to keep up the pace and have the chance to work side by side with all the great, driven entrepreneurs out there. We are working day and night to expand in both Sweden, Europe and the rest of the world. As our homepage says – Do you want to open the next Kappa Bar? ESI: What is the long-term goal for Kappa Bar? Klas Bergqvist: Kappa Bar wants to grow in Scandinavia and then the rest of the world and be The number one restaurant/bar for esport. How has the initial Kappa Bar concept worked out for you and do you plan to make any changes in the future? Klas Bergqvist: Good question!Our venues for today is hosting 150people, approximately 90 of them is seated. Of course, we dream of having restaurants for 500 people but for now we think this is a good size for us. Our concept has worked out even better than we ever could imagine. The bold move from us was to link console games like FIFA, NHL, worms together with CS, Dota, LOL etc. This was a strategic decision to attract a more broad public. But of course, we have changed a lot of small things from Gothenburg may 2016 until Jonkoping march 2018. We have a lot of people who visit all our restaurant and their response to Jonkoping has been amazing! We, like many others, have to always keep getting better, we can and will never be satisfied! ESI: Heaton recently joined the team at Kappa Bar, how much will his experience help shape Kappa Bar going forward? Klas Bergqvist: We are really amazed to have Heaton on our team. He is one of the biggest brands in esports and a really great guy. We think he will be a great player for our journey in Sweden but also in Europe and the rest of the world. Heaton: I think that my experience from both being a professional player to becoming a team owner has shown me all the sides of esport, and I’m confident that my experience will take Kappa Bar to the next level. “I visited the bar in Stockholm and the first feeling I got was, WOW, I need to be apart of this!” ESI: What made you want to invest in Kappa Bar? Heaton: I visited the bar in Stockholm and the first feeling I got was, WOW, I need to be apart of this! A place for esports fans to meet and watch the games together is something that I’ve been missing for so many years, and its finally here! What’s next for Kappa Bar? Klas Bergqvist: We recently launched our first franchise and we get approximately 5-10 requests per week so our main focus now is to take care, sort and meet all the potential people out there who wants to open the next Kappa Bar. If you are asking for the next city to be established you have to stay tuned to our social media and at www.kappabar.se View the full article
  9. By the end of the first quarter, over $2B in disclosed investment funding was made in esports related companies. Tencent Holdings is the most active investor, the top deal of the quarter being the Chinese conglomerate’s $632M investment in livestreaming platform Huya. Get a full breakdown of esports investments, market moves, and viewership data for... View the full article
  10. Vision Venture Partners has brought on former UFC exec Mike Mossholder to be the equity firm’s CBO. Mossholder has substantial experience in traditional sports marketing, including at the UFC, NFL, MLS, NASCAR, and horse racing. One of VVP’s properties, Vision Esports, received a $38 million investment earlier this year. Vision Venture Partners , the private equity... View the full article
  11. Gamer’s favourite chat service, Discord, has raised another $50M, Paris Saint-Germain partners with a Chinese Dota 2 team, and a nationwide high school esports league is coming to the U.S. Missed any of the biggest esports business news last week? The TEO Monday Morning Briefing recaps the top headlines from the last seven days! Chat... View the full article
  12. Last week
  13. When OpTic Gaming was acquired by Texas Rangers co-owner Neil Leibman in November 2017, the premier esports organisation underwent a host of changes – and one of those was with its social media. OpTic Gaming is now one of many brands and companies under the Infinite Esports & Entertainment holding company, so it has more resources available at its disposal. Jonathan “BlackBeard” Schmid, Infinite Esports & EntertainmentIn an attempt to leverage OpTic Gaming’s huge social media audience and to keep fans up to date with its seemingly ever-growing number of teams, Jonathan “BlackBeard” Schmid was brought on board by Infinite. We discuss how BlackBeard found himself being responsible for building the Greenwall – the self-dubbed title of OpTic Gaming’s community – and the challenges that have come along with the role. Esports Insider: First of all, I’d love to know what you did in your career – and perhaps, spare time – that led you to be hired for Infinite Esports & Entertainment, effectively becoming the voice of OpTic Gaming? Jonathan “BlackBeard” Schmid: The way I got brought on was total happenstance. I have a background in Social Media Management at the corporate level and with a Rep. Management tech startup but my passion has always been gaming. I took a look at what I was doing as a job and thought “Why am I just doing this for other people?” So I started trying to build my following on Instagram using game clips and short videos with the intent of eventually growing a Twitch following large enough to warrant quitting my actual job. Through that page I met some incredible people, one of which was OlManMakowski (a former Halo Pro) and when he got brought on at Infinite, he kindly let me know there was a position available for social. I never thought that a contact I met through Instagram and ran (well… attempted) Trials of Osiris carries with would end up with a legitimate job opportunity, never mind one in esports. Now, I get to wake up every day excited to collaborate with driven individuals who are dedicated to taking esports to new heights. ESI: Is it hard living up to the high standards set by the Greenwall? They never had their social media expectations met prior to you taking control of the accounts, and they’re a rather particular bunch, so do you feel the pressure to meet each and every demand or do you stick to what you know works? BlackBeard: What about it works for me? I mean, I come from Call of Duty, and it happened that I was good at it, and I enjoy it, so. “We all try to make it a point to leverage the community as much as possible” In all reality, I think for how busy Hector and Ryan were throughout the history of OpTic, they did an exceptional job at keeping everything current and still providing ways for the community to connect with them. Moving forward, I think the right path lies somewhere in between what the Greenwall and esports, in general, is used to seeing, and what traditional sports franchises do. There is a happy medium where we can still have fun, yet generally, operate on a professional and engaging level. ESI: OpTic Gaming’s fanbase has a very active Reddit presence and I’ve noticed you’re rather present on there yourself – do you often look to the fans to work out exactly what they want to see, or do you just stick to what you know has worked in the past? BlackBeard: We all try to make it a point to leverage the community as much as possible. When we learn there is a generally accepted change they’d like, we try to implement it as best we can. People who habitually hang out and engage on the subreddit are our core audience, they actively seek out a community to be a part of, they are the ones most engaged. They don’t settle for just getting fed their content by an algorithm, they seek out new ways to contribute and that’s extremely valuable. ESI: What’s it like trying to drive engagement and build a bigger audience on social channels that already have such a huge following? Was it intimidating jumping in when OpTic Gaming already had millions of followers? BlackBeard: Oh my god yes. Have you ever said something to 3.36 Million people before? Do you know how fast someone catches your grammatical errors? It started out as terrifying. Now? Not so much. It’s fun and sometimes difficult to drive engagement on channels that large. A fair number of the posts we make on the main page are match announcements, which are awesome and I’m happy to do, but those match announcements actually lower the relevancy of our other posts, since the match posts only really appeal to people who are fans of that particular game. Most of our non-match announcement posts fight an algorithmic uphill battle to get onto news feeds. “I want to take that next step and show the human sides of our competitors“ So while it’s what the community wants (fair and equal recognition across all of OpTic’s teams) it really can make things hard for other initiatives we have. The way we’ve tried to combat that is with video content, which gets much better engagement universally. Last month we set an org record for the number of video views on Twitter in a 28 day period and this month we smashed that record. Output and engagement like that just simply would not be possible without the infrastructure and teams Infinite has helped put into place. Our creative team is crushing it, our video content team is crushing it, there’s just such great work coming out of everyone here and it culminates in what we see as a very successful presence on social that’s just going to get better with time. ESI: With having numerous teams come tournaments and matches taking place in different countries, and subsequently, at different times. Does having to provide updates on games all round the clock create a challenge in terms of engagement? BlackBeard: The answer to that is yes, but it’s sort of natural. It makes sense that a match announcement post for PUBG playing in South Korea at 3AM CDT, will do far worse than the same post made at prime time. I keep my expectations low for those middle of the night posts since engagement will always be low for posts made under conditions like that given the predominantly NA audience we have. ESI: Is there anything you’d like to implement into OpTic Gaming’s social presence that you’ve not got round to yet? BlackBeard: So, so much. While I do handle OpTic Gaming’s social presences, I also manage the social team which we’re still in the process of building out. Because we touch all of the esports brands at Infinite in some way or another, we haven’t been able to do nearly as much as I want to with social specific content for OpTic, the sort of content that helps bridge the gap between the Greenwall and the teams they support. I want to take that next step and show the human sides of our competitors. I think Chad Read who currently runs the Houston Outlaws social channels, has done an exceptional job at accomplishing that and it’s something we’re looking to replicate with Charlene on the OpTic League of Legends channels and the main OpTic channels as well. We’re lucky in that many of OpTic’s teams are centrally located in our offices right next to the teams that help build such incredible content on a daily basis. Safe to say you can expect us to fully start capitalizing on that in the near future. (But you know, if you happen to know someone who’s interested in a social media position in esports, feel free to have them hit up Social@Infinite.gg) View the full article
  14. ASUS Republic of Gamers will provide all hardware for the H1Z1 Pro League. The pro league includes some of the biggest esports organizations in the US. H1Z1 is the first battle royale game to establish a professional league. Ahead of its debut this weekend, the H1Z1 Pro League announced a partnership with ASUS Republic of... View the full article
  15. This article is brought to you in part by Waypoint Media. Per Waypoint: Waypoint Media is the industry leader in esports and gaming audience data. They power clients like Nielsen and their Esports24 program to quantify and profile the esports audience. Reach them at info@waypointmedia.com. Amidst the playoffs of the first franchised North American League... View the full article
  16. Only a few months have passed since the announcement of a partnership with MET (Mineski Events Team) to produce the Philippines Pro Gaming League featuring Dota 2, Tekken 7 and Arena Of Valor, but Globe is back at it again. This latest move sees the Phillipines based telecommunications giant (full name Globe Telecoms), further expanding their reach in the esports realm of South East Asia. Globe has announced the sponsorship of Globe Conquerors Manila, a Riot sanctioned event permitting a direct entry to the World Championships and marketing partnership with Riot Games/Garena for League of Legends. An additional AOV tournament event called Valor Cup has been confirmed too. This is a local stepping stone into the Arena of Valor World Cup and the expansion of their existing partnership with MET, including exclusive marketing with team Mineski. It should come as no surprise that a titan of local industry like Globe would continue to expand into the esports industry, especially after the last few years growth in the SEA region. One needs only look at the recent announcement that esports is set to become a competitive sport at the 2022 Asian games and that revenue numbers from PC games alone are projected to surpass $2 billion in 2021, according to research firm Niko. But Globe has hedged its bets following in-house trend analysis and corporate evangelism by doubling down on its commitment to multiple titles and verticals along with their partners’ Riot, Mineski and Garena (SEA Ltd). Jake San Diego, Director and Head of Games at Globe took some time to explain to us how all this came about. “When I joined in 2015, my first business plan was to establish a wider reach of mobile game offerings, leveraging our payment gateway so players could get games using their credit. Following that, I presented and socialised my esports strategy to other department heads in the business that gained traction all the way to the top. The visionary that is Ernest Cu understood that Globe could be an enabler of esports in the country, then urged me to go big in its development here in the Philippines and beyond. “Where we had difficulties to overcome was the early stage of selecting who to partner with and specifically how we went about connecting with them. Once we saw that we (Riot, Garena and Mineski) all had the same vision to elevate the level of esports in the country and the region, things progressed very quickly to where we are today.” He concluded: “We defined what we wanted to achieve together, and that is to enhance the level of esports by creating instances and opportunities in all levels of the skill tiers here. From grassroots all the way to the top.” Manila has, for quite some time, been host to everything Dota 2 in SEA and with this partnership, Tencent (the parent company of Riot Games) has found the ally they need to take back their share of the market in one of the most enthusiastic esports regions in the world. And following the success of ESL One Manila and the Manila Major, why not start making League of Legends and AOV events in the capital too. But why stop there? Present at the announcement ceremony in the Globe HQ was Brian Mirakian, Senior Principal of Populous, the firm behind the Arlington esports arena and the still-in-the-planning-stage Las Vegas and London Spheres. We will let you connect the dots on that one. South East Asia has, like many other regions, suffered from poor infrastructure to allow for vast and rapid expansion of online gaming and tournament structures, to the point where SEA Ltd (previously Garena) had to build its own infrastructure to promote esports in the region. With Globe in play, clearly focused on making the Philippines a force to be reckoned with on the esports world stage, while promoting its digital lifestyle brand, building tournaments, events and content, one can only imagine that this could well be the investment the region needs to solidify the foundations and showcase the next wave of esports legends. View the full article
  17. Earlier this week, long time professional Hearthstone player Keaton “Chakki” Gill announced he was retiring from competitive play to accept a position at Blizzard Entertainment on Hearthstone’s final balance team. It is not uncommon for esports pros to transition into jobs within esports once they stop competing. Joshua “Jatt” Leesman and Wade “Dreadnaught” Penfold each... View the full article
  18. Third-party developers can now design games for China’s most popular social messaging app, WeChat. The app is owned by Tencent, the most powerful company in the esports industry. Tencent is showing its willingness to work with other developers, which could pave the way for new opportunities for mobile esports in China. Earlier this month, Chinese... View the full article
  19. Ben Brode steps down as game director for Hearthstone after 15 years at Blizzard Entertainment. Brode has served as the public face of the game. Hearthstone remains a popular game with a lacking esports scene, but a new game director could turn the game into a top tier esport. Today, Ben Brode, Hearthstone’s game director,... View the full article
  20. The NBA 2K League adds another team partner as Knicks Gaming signs a deal with Turtle Beach. Knicks Gaming is the third League team to announce a brand partnership. Turtle Beach is a big name in esports, making this deal a good sign for the league’s ability to attract experienced esports brands. The NBA 2K ... View the full article
  21. The BullyHunters anti-harassment campaign has ended with the shutdown of the campaign’s website and all social media channels. The campaign itself was misguided and promoted misleading data, in addition to severe messaging problems. Sponsors have issued rigid apologies to distance themselves from the campaign. Steelseries specifically has reportedly called the campaign “damaging” to its brand.... View the full article
  22. FC Bayern Basketball announced the formation of the Bayern Ballers Gaming team, today, planning to scout and field 8 NBA 2K players by summer. FCB had confirmed its interest in the space multiple times, but entering the space via its basketball division rather than it’s record-winning soccer division comes as a surprise. NBA 2K receives... View the full article
  23. Discord raises $50M from existing investors, valuation raises to $1.65B. The games-friendly chat app has quickly become gamers’ favorite, outpacing Skype and Teamspeak. Lately, Discord partnered with several esports organizations, including Cloud9, Team Liquid, and DreamHack over verificated servers. In a new funding round, Discord —video gamers current darling when it comes to chat apps—has... View the full article
  24. Valiance&Co has only been competing in Counter-Strike: Global Offensive for six months, but that didn’t stop the team from storming the European Qualifiers for DreamHack Marseille. Despite going 0-2 in the group stages of the main event, the organisation was in the same conversation as organisations such as Cloud9, Ninjas in Pyjamas, SK Gaming, FaZe Clan, and Fnatic. Antonio Meic, Valiance&CoWith that in mind, we spoke to Valiance&Co Founder Antonio Meic to dig into his CS:GO team’s early success, and his experience as a small organisation owner. Esports Insider: What made you want to delve into competing in tournaments, going beyond hosting them? Antonio Meic: There was a fantastic team in the neighbouring country to Croatia, in Serbia. I noticed one of the players and started watching the team more closely. The idea was that we sign on the team and that we learn about tier 1 esports, so we can bring direct learning into the mobile esports scene to tournaments we are organising. “I did not want to just sign-on a team and be hands-off” More than that we wanted to bring our experience of managing the team to all mobile sports teams that are very young, and as the tournament organiser we were interacting with. It was all about the education. We learned a lot on the management side and now we are done with learning. With Valiance&Co, we are focusing on building a tier 1 esports team, with focus on creating a high valuation in the next 5 years. ESI: Were there any challenges with Valiance’s entrance into competing that you didn’t foresee prior to getting started? Antonio: There are lots of challenges. I did not want to just sign-on a team and be hands-off; we started everything with the premise we are going to build a real organisation. It’s like hiring seven individuals all with their specific challenges, wants, needs and problems. I overlooked this fundamental matter. I was just too excited about the fact we now had a CS:GO, team. We are just people, and we did not prepare good enough to know what is ahead of us regarding HR. We immediately tackled this issue with a HR manager and psychologist and we had this colleague based in-house. This helped players and us significantly. I did not know at the beginning just how challenging building a CS:GO team is, and how much energy and effort it takes to reach the top 16. ESI: Were there any reservations on your end to fund and manage the players you signed from Binary Dragons? It must be a tad scary to put resources into a team that hasn’t necessarily seen a huge amount of success, right? Antonio: I agreed with our investors we would take €250,000 and invest in the team, make sure players have a stable environment regarding salaries, and that the team has what it need as basics for travel and boot camps, equipment etc. I explained to our investors that this money is our bet on esports, that there is a big potential with potential high return on investment. I knew it was a leap of faith and I explained it like that to everyone. There was no pressure – will we succeed or fail. Our investors are great, they allow me to break something along the way but learn from it. In this case, we made the right bet. “$1,000,000 was on the table, but it did not feel right to take $800,000 profit and walk away” My reservations into the team came after the Christmas break. The team came back from it, and we could not win, no results, I was very unhappy and could not reach them to wake up. The decision was made to change coach and let go of one player and replace it with a player that we thought could fit the role and has the skill to help us build again. From this perspective, this was a good decision. At Game Developers Conference in San Francisco, I started negotiating to sell all players to an LA org that wanted to go into esports. $1,000,000 was on the table, but it did not feel right to take $800,000 profit and walk away. So I had my doubts about myself, where I want to to be and my focus, and now I know. My investor helped me to figure out in which orders my north stars should be aligned. I am very lucky and grateful for the support I have. I had my doubts just two months ago about everything but now things are looking really positive and I’m more motivated than ever to make this a success. ESI: What were your expectations when going into an event as big as DreamHack Marseille? Are you all happy enough to just qualify for the main event, or do you remain hungry and motivated to achieve more and prove a point? Antonio: We planned to win mous! Everyone witnessed what we can do, coming back from 13:2 back to 13:13. I was shaking and crying. That was a finals game for us; it was larger than life. Little details are missing if we got that two first rounds we would now have a different conversation. We came here to win, as every team here. The team is great, we need to work on more details, and we showed we are material that can play and almost win second-ranked team in the world. Diamonds are made under huge pressure! “We are going to eat up every one of these open qualifiers until we get some recognition” We are tier 1 material, but we are still rough around the edges. We have our event roadmap; we are focusing on qualifications for ESL One Cologne, qualification for minor, ESL Pro League is just one season away. Our biggest issue was we are not in tier 1, is because we are not perceived as the tier 1 team. I get it. And as an organisation we are new. For each event, we have to go through the hell of open qualifiers. This means it takes the triple amount of gameplay and work for us. This is so demanding on players, and this is why very few succeed to make it into the tier 1 club. We are going to eat up every one of these open qualifiers until we get some recognition. Our players will not sleep, we will not stop, we will not back down, and we will get there no matter what it takes and what casualties we will have along the way. I have two months old baby, should be home helping my wife but she understands how much this means not only to me but to our players and all people employed. It’s a huge sacrifice to be this determined to make it. I think this answers the question how hungry we are. ESI: Are there any major differences in managing teams in mobile esports over a PC esports title such as Counter-Strike: Global Offensive? Antonio: Mobile sports demographics is 13-21 depending on the title. Dedicated mobile esports teams are young organisations but it’s the same I would say. Regardless of title, if you want to build a professional organisation, a team that is a winning team is the way to succeed. It’s same level of complexity and difficulty for any game. Only the game is different, but all challenges are there. ESI: What’s one piece of advice you’d give to a small organisation that was looking to enter a title and compete? Antonio: Be smart and knowledgeable about esports. There are different ways into esports, understand game tiers and make sure that the game you are entering will have a future. For some games, developers are paying fees of $150,000-$250,0000 a year for teams to compete and create content like H1Z1 or VainGlory. There are games that organisations need to pay to compete in certain leagues, like an EU LCS license will be $8,000,000. Understand these basic mechanics, and understand the money around the esports ecosystem and money flow. There is lots of money flowing around, understand where you can build revenue streams and how so you can prove sustainability, this way you will not start something just to finish it one year later. Game developers are providing revenue, to teams, league organisers, streaming platforms. League organisers are providing revenue to teams. Streaming platforms are providing revenue to teams. If you don’t know this relationship and don’t have some inside contacts, the good team with great results will open some doors, and start building from there. Don’t give up. It’s high barrier to entry, but when you are there the reward is big. View the full article
  25. Esports Arena Las Vegas, located in the Luxor Hotel & Casino, has announced HyperX as its official peripheral partner for Allied Esports’ flagship property. According to Simon Temperley, CMO of Allied Esports: “Our vision for Esports Arena Las Vegas was to create the ultimate interactive entertainment experience for casual and competitive gamers; providing HyperX peripherals to our customers and competitors will ensure we are offering an elite gaming experience that delivers superior performance to all in the arena.” Players in the stadium will be equipped with the HyperX Cloud Revolver headset, HyperX Cloud Alloy keyboard, the HyperX Pulsefire gaming mouse, and HyperX mouse pads for use in competition. HyperX gear will also be on sale on-site at the arena’s merchandise store. “HyperX is proud to partner with Esports Arena at Luxor to bring a new premium and authentic gaming experience to Las Vegas,” said Annie L. Gerard, HyperX Strategic Marketing Manager. “Gamers and competitors will be experiencing the best in class comfort, quality and competitive advantage with the award-winning HyperX gaming gear.” Esports Arena is the first dedicated esports venue on the Las Vegas Strip, with a multi-floor facility and modular design. The venue features LED video walls, telescopic seating, and an on-site video production facility for publisher use. The facility has also been keen to promote its partnership with Spanish-American chef José Andrés. Rather notably, Andrés was listed by TIME magazine as one of the world’s most influential people in 2012, and he has won a host of culinary awards and been named in GQ’s Men of the Year in the past. Esports Arena is making moves elsewhere too, and recently opened Esports Arena Oakland in the Bay Area. Esports Insider says: A peripheral partner can help significantly in terms of cost for dedicated esports venues, a relatively new and untested venture. Naturally the Esports Arena is well backed financially with its prime spot on the Strip in Vegas, but getting the right partners in is vital if the project is to see success in the long term. Moreover, if the partnership proves to beneficial for HyperX, more of these relationships should be expected in the future. View the full article
  26. French football club Paris Saint-Germain F.C. has partnered with Chinese Dota 2 squad LGD Gaming The team will now play under the name PSG.LGD. PSG’s goal with this partnership is to expand its foothold in China and cultivate its Asian fanbase. Today, Paris Saint-Germain became the first major European soccer club to sign a partnership... View the full article
  27. This week in esports has been yet another busy one, so as always, we’ve rounded up perhaps the biggest stories to keep you in the loop. From the Middle East’s first esports stadium to an unscripted show following players for Immortals, to an esports and music festival, to Paris Saint-Germain entering Dota 2, there’s a lot for you to learn. Plans revealed for Middle Eastern esports venue, Dubai X-Stadium Dubai Media Office and TECOM Group have come together to announce the Dubai X-Stadium, the first esports-dedicated venue in the Middle East. The aim of the stadium is to “establish Dubai as a regional and global hub for hosting video game events.” Endorsed the United Arab Emirates’ Prince Hamdan bin Mohammed bin Rashid Al Maktoum, it’s hoped that the stadium will help the nation get into the esports industry and boost tourism. Read the full article here. Immortals and Mountain Dew partner, creating esports show with Lionsgate In a new partnership, Mountain Dew has become the official beverage of Immortals. As part of this deal, the companies are planning digital and live activations on Mountain Dew’s Twitch channel. Together with Lionsgate, Immortals and Mountain Dew are working together to create content and properties together. This includes a pilot for an unscripted esports series that gives an insight into the behind-the-scenes happenings at Immortals. Read the full article here. Riot Games and MTV team for esports and music festival, Hyperplay Riot Games, the publisher behind League of Legends, is working with MTV to create Hyperplay – a festival that aptly features both esports and music, located in Singapore. Hyperplay will be presented by the Singapore Ministry of Culture, Community and Youth, and the National Youth Council of Singapore, and will last for two days. Parts of the event will be live-streamed, with key moments also being broadcast across Southeast Asia. Read the full article here. Paris Saint-Germain enters Dota 2 with LGD Gaming partnership Paris Saint-Germain’s esports division has re-entered the MOBA genre in partnership with Chinese organisation LGD Gaming. The players acquired in this deal are Wang ‘Ame’ Chunyu, Lu ‘Maybe’ Yao, Yang ‘Chalice’ Shenyi, Xu ‘Fy’ Linsen, and Jian Wei ‘xNova’ Yap. Now with a Dota 2 team titled PSG.LGD, the players will first represent PSG at EPICENTER XL in Moscow starting April 27th. LGD Gaming recently placed second at the Dota 2 Asia Championships, and are in a good spot to reach The International later in 2018. Read the full article here. View the full article
  28. THE ESPORTS ROUNDTABLE IS A PODCAST THAT HOSTS DIFFERENT GUESTS EACH AND EVERY WEEK, DISCUSSING ALL THINGS BUSINESS IN ESPORTS. This week on The Esports Roundtable, host Joe Hills is joined by Jon Gurman, the CEO of H4X – the official merchandising partner of ESL and DreamHack. Together, Hills and Goodman set their sights on discussing H4X’s journey, the current state of esports merchandising, and how they envisage the future of that particular industry. As always on The Esports Roundtable, the guest delves a little into their backstory to explain how they entered the industry of esports. Gurman revealed that he has a background in fashion and licensing, and when some friends of his showed him Twitch and competitive gaming, he knew within 10 minutes that he wanted to get involved. Gurman noticed the way players dressed when watching a competition and realised that there was an opportunity there. Gurman goes on to explain how he is the CEO of Moniker, in which H4X is its flagship brand. Moniker deals with brand management and Gurman create H4X when he decided the company needed to build a brand that’s endemic to esports – much like Vans to skateboarding, for example. This means H4X is built with gaming and gamers specifically in mind, which is unique in esports. The conversation moves to the state of fashion and merchandising in esports in the present day. Hills notes that with official clothing from Riot Games seems a little low quality with big, flashy logos, while merchandise from the Overwatch League favours performance. Gurman believes that clothing in esports will follow trends set by the fashion industry in general, so there’s no way of predicting exactly which way clothing in esports will go. H4X’s CEO sees a world where the brand is worn by those who aren’t aware that it’s a gaming brand, claiming that’s when he’ll know the brand has made it. He wants the clothing to be bought and worn because it’s stylish and on-trend, not just because it’s good for gaming. Gurman discussed this episode of The Esports Roundtable afterwards: “We are loving all the reception from fans at events so far. Stay tuned for our future collections and say hi at Dreamhack/ESL events this month!” Joe Hills, LFG and The Esports RoundtableSpeaking to Esports Insider, Joe Hills, Founder and Host of The Esports Roundtable, also commented: “Merch is a hot topic to track in the industry. Super excited to see H4X, Sector Six and other brands step up to provide quality at scale.” Hills is the Founder of Looking for Group, an esports executive recruitment company and has worked to achieve placements for many high profile individuals in the burgeoning esports industry. View the full article
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